val

Virtual assisted living

Assisted living, at home.

Val is an always-there assistant on your mom's TV. She runs the shows, the calls, and the reminders — and when she says "I've fallen," Val gets help in seconds. You see how she's doing from anywhere, every day.

Join the pilot See how it works →

From the founders of Memory Treatment Centers and the family behind 77+ care clinics across 14 states

A smiling woman in her seventies relaxing in her armchair at evening, lamp glowing beside her, watching her TV.
3–5more years at home — the outcome we build for
$90Kthe average cost of a single year in assisted living
Secondsfrom "I've fallen" to family on the line

The 4am phone call

Nobody plans for the night everything changes.

Mom fell in the bathroom. The neighbor heard her. The ER admitted her. The discharge planner says she can't live alone anymore.

Then the family gets 48 hours to choose: assisted living at $7,000 a month, memory care at $10,000, or take her home with no plan. Most choose the facility. Most regret it.

A daughter in a dark kitchen at 4am, hand to her forehead, worried as she reads her phone.
90%

of seniors want to age in their own home

70%

end up in a facility anyway

Genworth Cost of Care Survey, 2024. National median.

Meet Val

Then the TV comes on, and someone's there.

Val lives on the screen your mom already loves, listens for her name anywhere in the room, and keeps the whole family one word away.

"Valerie, call Sarah."
"I heard call Sarah — should I place the call?"
"Yes."
"Calling Sarah. She'll be on the TV."

Val always confirms before anything that matters.

How it works

One assistant, three screens.

The TV is the biggest screen in the house — and the one closest to her heart. It's just the beginning.

On her TV

Her day, on the big screen

Val turns the TV on and off, finds her shows, and lands the grandkids' photos on the screen as they arrive — read aloud, no remote, no menus. She just asks.

Around the home

Someone's always there

The Val home unit hears her wherever she is. "Valerie, call Sarah" places the call — and asks first. If she says she's fallen and doesn't answer Val's check-in, Val rings her caregivers, then alerts the whole family.

On your phone

Closer, from anywhere

The Val Family app sends photos to her TV, starts video calls that answer right on her screen, and gives you a simple picture of her day. When something needs you, your phone tells you.

A day with Val

Tuesday, at Margaret's house.

Margaret waving at her TV in the daytime as her family waves back on a video call.
“Answer” — and the family's in the room
Margaret smiling with her mug as the lake photos glow on her TV.
The lake photos arrive on the big screen

Good morning

The TV greets her with the day, the weather, and what's coming up. Nothing to press.

Pills, confirmed

Val reminds her, Margaret says "got it," and Sarah's app quietly shows the reminder was answered.

A call from the grandkids

The TV rings, Margaret says "answer," and the whole family is in her living room.

"Valerie, put on Jeopardy"

Val finds it and turns it up. When Margaret's done, "go home" brings her photos back.

Photos from the lake

Sarah sends three photos from her phone. They fill the TV, and Val says who they're from.

Our story

We built Val for our own family.

Val started at a kitchen workbench — a father and son building the thing they wished existed for the people they love.

We weren't trying to start a company. Someone in our family needed exactly this — her shows, her calls, her family close, and help that comes when she asks for it. So we built it, put it in her living room, and kept building. The same team has operated healthcare clinics since 2018 — 77 and counting, across 14 states — and founded Memory Treatment Centers, leaders in dementia and Alzheimer's care. Cognitive decline isn't abstract to us; we work with it every day, and Val is held to that standard.

— The Jacobsen family & the team at BUILD

A father and his adult son at a workbench, smiling as they assemble a small device under a warm work lamp.

The honest comparison

What families usually try first.

Every option below helps with a slice. Val was built to close the loop.

What matters to familiesAlert pendantCamera kitCompanion robotAssisted livingVal
Help in seconds when she asksOnly if she's wearing it——✓ staff on site✓ her voice, anywhere in the room
Runs her TV and her shows————✓
The grandkids on the biggest screen in the house——Small screen, if any—✓ photos and video calls
She stays in her own home✓✓✓✗ she moves out✓
Feels like care, not surveillance✓✗ always recording✓—✓ Mom's consent, Mom's controls
What it costs$20–45/mo$5–15/mo$250+ and a subscription$7,000+ every monthFamily pilot — join the list

Categories, not brands — several of these products are good at what they do. Val is the only one built to do the whole job, at home.

Privacy

Mom’s house, Mom’s rules.

Val works because your mom trusts her. So Val is loyal to the person in the room first.

  • The light tells the truth. Val's glow shows when she's listening — honestly, every time.
  • Val asks before acting. Calls and anything consequential get a spoken confirmation first.
  • Family sees patterns, not rooms. "Pills confirmed, chatted three times" — a picture of her day, with cameras and check-ins under her control.

"Nobody sees this unless you ask."

— what Val tells your mom, and means
Resting
Listening
Speaking

The voices

Mom picks who Val is.

Val answers to a real name, spoken naturally — she chooses the voice she likes at setup.

Valerie

"Valerie, call Sarah."

Valentine

"Valentine, turn it up."

The pilot

Val is in family pilot now.

We're bringing Val into a small number of homes first, working closely with each family. If you're helping your mom or dad stay in the home they love, we'd like to hear from you.

We read every note — no contracts, no phone trees. Prefer email? [email protected]

Questions families ask

The honest answers.

Is Val watching my mom?

No. Val listens for her name, and the glow shows when the microphone is live — honestly, every time. Video check-ins and any camera are set up with your mom, under her control, and Val tells her exactly what the family can see.

What happens if she falls?

If she says "I've fallen" — from anywhere in the room — Val checks in with her immediately. If she doesn't answer, Val rings her first caregiver, and if that call isn't picked up, every family member's phone gets an alert. Automatic fall detection without her saying a word is in development; we'll say so plainly when it ships.

What does my mom need to have?

Just her TV and home Wi-Fi. Val works with Roku TVs today, and the Val home unit arrives already set up for her — plug it in and say hello.

Does she have to learn anything?

She has to learn one name. Everything Val does works by asking out loud, and everything important is also on the screen in large, readable type.

What does Val cost?

Pilot families pay nothing today — they help us shape Val, including fair pricing. Our promise on that: Val will always cost a small fraction of the $7,000-a-month facility it helps you avoid.

Who's behind Val?

Val is built by BUILD Capital Partners — a family-led team that has operated healthcare clinics since 2018, now 77+ locations across 14 states, and founded Memory Treatment Centers, leaders in dementia and Alzheimer's care. We build for our own parents first.

She wants to stay home. Val helps her do it.

Join the pilot